I was having a conversation with a good friend and top salesman. We were talking about Digital Marketing in the context of traditional sales, when this line was thrown out by him. A throw away line that says it all!:
“It’s all about Solutions for People!”
We didn’t get to go back to it, but think about it. What is Selling?
“It’s all about Solutions for People!”
There is a lot being said about “Digital Marketing”, What is it?
“It’s all about Solutions for People!”
I called my business “Selling Solutions”, because of Michael T Bosworth’s Solution Selling concept. A framework for consistent professional selling. 11 years on, I still fee the name and approach are still relevant. After all, whatever you are trying to sell, a product, a service, or YOU….
“It’s all about Solutions for People!”
You can have any two!